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IT’S THE LAW (8/25/20)

The International Association of Privacy Professionals (IAPP) has updated its U.S. state privacy law comparison chart to show what’s in, what’s out, and what to watch for.

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Hackers Paid to Keep Massive Breach Secret

August 25, 2020

Uber’s former security chief charged with data breach cover up The California United States Attorney and FBI brought obstruction of justice charges against Uber’s former CSO for concealing a security breach that revealed PII associated with 57 million users and drivers. In a warning to other companies, the announcement stated, “We expect prompt reporting of criminal conduct. We will not tolerate corporate cover-ups”.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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