In Brief: Mozilla and DuckDuckGo launch Global Privacy Control (GPC)
Goal is to expedite CCPA “Do Not Sell” privacy requests.
Goal is to expedite CCPA “Do Not Sell” privacy requests.
The 2018 breach penalty has been reduced from £184M to £20M.
The company is accused of having Amazon Connect, a part of its Amazon Web Services (AWS), collect and harvest “voiceprint” data, which can identify and authenticate callers by voice. The plaintiff, who are based in Illinois, claim their telephone calls were intercepted and sounds stored without their consent.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.