Privitar adds Right to be Forgotten and features for safe use of sensitive data
The new version of Privitar’s Data Privacy Platform simplifies compliance for Right to Be Forgotten requests. It also is able to retain de-identified data for machine learning and analytics use, if desired.
New Zealand’s Privacy Act 2020 went into effect December 1. Key changes include: 1) Businesses must notify the Office of the Privacy Commissioner if they lose data or experience a breach; 2) The Act now applies to all businesses that do business in NZ, regardless of where they’re based; and 3) Data can only be collected when need is demonstrated.
“Virtual event manager” might also have sounded like a fake job a year ago but today it’s obviously real. Plenty of companies are working to develop on-line experiences that reproduce the good bits of live events, although it’s not always exactly clear what those were. If you’re keeping a list of the contenders, Wonder just announced an $11 million seed round for technology that makes it easier to strike up a conversation with online avatars.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.