In Brief: WhatsApp offers users a 2021 privacy policy ultimatum
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A new University of Cambridge study indicates voice assistants like Alexa, Amazon Echo and Google Home can pick up room noise including keyboard taps that malicious actors might subsequently use to discover your PINs. This is an increasing privacy threat as we add more smart speakers throughout our workplaces and homes.
Data Theorems’ new privacy toolkit and data leak dashboard helps speed compliance Apple’s rule that developers must disclose information collected and 3rd-party sharing is a big burden. Data Theorem has a quick and easy-to-use tool set to make this easier to automate, monitor and fully disclose details.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.