Facebook and Snapchat stand to lose most from new Apple IDFA changes according to new report MKM Partners research report indicates Facebook may have had good reason for its opposition to Apple’s new Identifier for Advertisers (IDFA) rules, and could face a 3%-5% loss.
New York is the first state to temporarily ban facial recognition use in schools, potentially setting precedent for other states. The law will allow the NY Office of IT and Education Department to study privacy and security implications of use.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.