Effective immediately, OneTrust has incorporated DocuVision’s data redaction capabilities into its own. The combined technology, OneTrust Data Redaction, will enable companies to find, redact and protect sensitive data in documents and emails.
Companies that really care about privacy will also worry about how their partners treat customer data. Consent management vendor Sourcepoint has launched Privacy Lens, an automated service that scans publisher Web sites to check their privacy practices. Advertisers can then select only the publishers whose practices they find acceptable. The system also tells publishers how much revenue they might gain if they improved a particular practice.
Massachusetts’ new law balances police needs to identify unknown persons with minimizing errors inherent in facial recognition technology. The law allows officers access to information, but only after getting a judge’s permission and having the search run via the state police, FBI, or motor vehicle department. The hope is this will produce more accurate results than allowing officers to search for photo matches via facial recognition apps they select on their own.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.