A new report from Bluecore finds consumer trust in a brand has more to do with service and purchase experience than time using the product itself. Price had the highest impact on willingness to trust a brand, and a comparison of different age groups showed that for Millenials and Boomers, more than 20% deemed communication on how their data would be used to be an important factor.
After much fanfare, support by Florida’s governor, and passage of conflicting versions in the state House and Senate, the Florida legislature adjourned without a final vote on a proposed privacy bill, which would have been the third enacted in the U.S. The House included a private right of action while the Senate did not. The House then failed to vote on the revised bill, leaving the state with no new legislation. Washington State also saw its privacy bill fail - for the third year in a row. As in Flordia, the state House and Senate failed to agree on private lawsuits.
The International Association of Privacy Professionals (IAPP) has released its 2021 Privacy Tech Vendor Report, which shows 356 vendors in 11 categories, up from 304 in 2020 and from 44 when they started tracking in 2017.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.