Digital media and advertising platform Ad.com is prioritizing purpose along with performance by acquiring Public Good. Public Good serves purpose-driven brands by using AI-driven contextual targeting to deliver personalized recommendations for engagement and action, at the right moment. Ad.com expects to help Public Good scale globally.
Unless you’re a designer, the last time you thought about Figma was probably when Adobe dropped its $20 billion bid to acquire them due to anti-trust objections. They’re now back in the news with a rare IPO announcement. They also recently bought open source CMS Payload, marking a major expansion beyond design into execution.
Nearly all marketers are using AI somewhere in their workflows with ChatGPT leading adoption at over 80%, according to a survey of 155 U.S.-based SEO and marketing pros by Search Engine Journal. Content creation and optimization is the central use case with 76.8% reporting time saving benefits. Top worries, unsurprisingly, focus on trust, accuracy and brand risk.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.