Here’s a rare marketing study based on actual campaign results. Netcore Cloud analyzed their top 1,000 campaigns to find what’s working. The conclusions won’t necessarily surprise you: consumers want value, convenience, and service, and marketers are getting good value from AI-driven personalization. But it’s nice to know they’re real.
Using simulated humans rather than real ones to test marketing ideas apparently works just fine. Interpublic Group reports their Acxiom unit has used worked with simulation expert Aaru to select campaign audiences and messages with good results. The companies are now expanding their relationship to add predictive simulation to campaign design models in Interpublic’s Interact marketing platform.
A federal judge invalidated California’s Defending Democracy from Deepfake Deception Act, passed in 2024 to disallow deep fakes in political ads. Responding to a suit brought by Elon Musk’s X, the judge deferred to the Communications Decency Act’s Section 230, which since 1996 has provided tech platforms immunity from liability for user content, even if speech is deceptive or hateful. The Deepfake Deception Act was intended to block deceptive content, including falsely showing candidates saying things they hadn’t. Freedom!
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.