Ninety-seven percent of respondents to a survey by SocialTrait say AI-generated content should be labeled. Only 1% called for no such disclosure, so that’s not exactly close. Three percent of all respondents said they felt fully prepared to navigate the AI media world (of course, baby boomers are three times less confident than GenZ).
European customer engagement platform SALESmanago has acquired Thulium, an AI-powered, ecommerce-focused customer service solution. Thulium will add omnichannel customer support capabilities to SALESmanago’s B2B and B2C marketing automation offering. The acquisition should also almost double the size of SALESmanago’s customer base.
Australian data governance platform Marketsoft is launching IdentityPulse, an identity verification tool with global reach. IdentityPulse powers encrypted identity verification, across borders, without exposing or storing personally identifiable information. It is live across 21 markets including the U.S., Canada, U.K., France, Spain, South East Asia and Australia with more to come.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.