Nearly all marketers are using AI somewhere in their workflows with ChatGPT leading adoption at over 80%, according to a survey of 155 U.S.-based SEO and marketing pros by Search Engine Journal. Content creation and optimization is the central use case with 76.8% reporting time saving benefits. Top worries, unsurprisingly, focus on trust, accuracy and brand risk.
Digital media and advertising platform Ad.com is prioritizing purpose along with performance by acquiring Public Good. Public Good serves purpose-driven brands by using AI-driven contextual targeting to deliver personalized recommendations for engagement and action, at the right moment. Ad.com expects to help Public Good scale globally.
AI writing assistant Grammarly is expanding its offering by acquiring Superhuman, an AI-native email app. Grammarly’s AI agents already support email creation. Superhuman is an agentic AI workspace that accelerates sending and responding to emails as well as triaging inboxes, scheduling meetings and interacting with other systems.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.