Big tech vendors including Amazon argue loudly and often that they have a right to freely scrape data from publicly-available web pages. So let’s raise an eyebrow at news that Amazon has blocked AI agents from Google, OpenAI, Perplexity, and others from scanning its own site. The goal, of course, is to ensure that shoppers visit Amazon rather than reading AI search results.
Adtelligent also has a new “all-in-one” system, in its case for retail media. Retailers gain control over ad inventory, monetization and shopper experience, delivering ads across all digital and physical touchpoints. The system includes a built-in CDP, server for on-site, off-site, and in-store ads, and attribution.
Nothing like a little acquisition news to brighten your morning, eh Dear Reader? The emphasis here is on little: Salesforce announced a deal to buy tiny AI-prospecting platform Bluebirds, which shows 15 employees on LinkedIn and $5.5 million in funding on Crunchbase. Price wasn’t announced but could probably be assembled from spare change in Salesforce break-room couch cushions.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.