In a new licensing deal, major magazine publishers Hearst and Condé Nast will allow Amazon’s AI shopping assistant Rufus access to their large libraries of content. Magazines featured include Cosmopolitan, GQ, Vogue and The New Yorker. Rufus, also trained on Amazon data of course, helps shoppers with product recommendations and other shopping-related needs.
Email marketers should be aware that Google has made it much easier to unsubscribe from promotional email lists. The new Manage Subscriptions feature in Gmail’s left-hand margin displays a list of the promotional emails users receive with a one-click-unsubscribe option next to each one. Gmail itself does the heavy lifting of sending the unsubscribe request so users don’t have to search for an unsubscribe button in the email.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.