As many as 69% of CMOs are unhappy with their inadequate or disconnected tech stacks, according to the 2025 Global CMO Navigator report from Merkle. Seventy percent see a lack of an enterprise-wide strategy for digital transformation. Nevertheless, it’s full steam ahead for predictive capabilities focused on customer needs, with 97% saying they are making those investments.
Adtech platform Innovid has announced an integration that will allow it to support LinkedIn CTV ads. Advertisers will be able to activate these ads within the Innovid platform. LinkedIn’s CTV ad format is a standard option in LinkedIn Campaign Manager, giving access to premium video inventory including streaming publishers, devices, and smart TVs.
The US 5th Circuit Court of Appeals ruled Mississippi’s law requiring age verification for social media sites can go into effect. This overrules a federal district court which supported NetChoice’s bid to block it.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.