Team management vendor Atlassian is buying The Browser Company, developers of the Dia and Arc browsers. The company plans to embed AI within Dia so it can provide context and connect applications in browser tabs, helping developers and project teams work more efficiently. Price was $610 million in cash.
Another sign of maturity is development of infrastructure products to help manage a new technology. Data monitoring vendor Monte Carlo has just introduced Agent Observability, which helps teams to detect, assess, and resolve issues with AI data and model outputs. The company says it’s the first to combine data and model monitoring in the same platform.
Does anyone really doubt that ads will eventually appear in AI responses? Start-up Koah, which just announced $5 million in seed funding, is already placing contextual ads within AI apps including AI assistant Luzia, parenting app Heal, student research tool Liner, and creative platform DeepAI. The idea is to help smaller app developers generate revenue so they can keep costs down for end-users.
One of the normal stages in the maturation of a new technology is appearance of industry-specific applications. AI agent-powered end-to-end marketing campaigns have reached that stage remarkably quickly. Case in point: Birdeye has released an agentic marketing platform for its base of multi-location brand marketers.