Attention, which automates the transformation of customer conversations into actionable insights, raised $14 million in Series A funding to power its next phase. Foundational capabilities include automating CRM entries and creating follow-up emails based on customer interactions. Down the road, Attention envisions fully automating the routine tasks of revenue and sales teams.
Alembic has added a Brand Health Daily Sentiment Tool to the Alembic Marketing Intelligence Platform. It will provide daily sentiment scores together with contextual insights and will benchmark brands against competitors. The scores will be based on sentiment data from social media, web traffic and daily survey data.
LinkedIn has been fined €310 million (~$335 million) by the Irish Data Protection Commission (DPC) for being out of compliance with Articles 5 and 6 of GDPR regarding how it processes data for targeted analysis and behavioral processing. The complaint was made by the French Data Protection Authority to the DPC, which has jurisdiction over the company. Concerns include that consent obtained by LinkedIn from third party vendors was not freely given by users to the company.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.