Has AI entered the “trough of disillusionment”? Apparently not: of 600 B2C marketers surveyed by Invoca, 94% report AI-powered revenue growth and 80% were delighted with ROI (only 3% were unhappy with it). They’re pretty pleased with themselves as well: 92% say they’re AI experts or advanced users.
In the spirit of keeping tabs on AI, fake account and disinformation detector Cyabra is now on the track of deepfakes — convincing, AI-powered media manipulations. Its two proprietary AI models, PixelProof for images and MotionProof for video, aim to detect tiny pixel, motion and lip-sync inconsistencies. Cyabra expects the solutions to be of interest to governments as well as brands.
If a TV manufacturer like Roku can sell ads, why not a brand that makes personal computers? Hewlett Packard has been courting advertisers with the concept of the HP Media Network, according to reports. Given the distribution of HP PCs, the network might reach 830 million people globally across more than 100 million devices. The network would primarily offer laptop-targeted ads and streaming services.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.