BigID offers another set of foundational services, focused on data privacy and security. They’ve just launched their own AI support tool, called TRiSM (stands for Trust, Risk, Security Management). The platform continuously monitors AI risk, triggers remediation workflows, and enforces policies based on model behavior, data sensitivity, and organizational requirements. Both AI-powered and AI-enabling.
If AI is the new Gold Rush, then supporting tech vendors are the merchants who get rich selling shovels to the prospectors. None is more foundational than Google Cloud, who have just expanded their Data Cloud with new data engineering agents, tools to integrate with external agents, and improvements to their data platforms. Most notably, they’ve announced a new Spanner columnar database engine for high-speed real-time queries, addressing one of the biggest weaknesses in cloud-stored data.
Identity intelligence expert Forter is aiming for a piece of the AI shopper bot action. They’ve just added services to identify AI agents when they visit ecommerce websites, detect potential agentic fraud, and report on trends in agent behavior.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.