One of the normal stages in the maturation of a new technology is appearance of industry-specific applications. AI agent-powered end-to-end marketing campaigns have reached that stage remarkably quickly. Case in point: Birdeye has released an agentic marketing platform for its base of multi-location brand marketers.
Small e-commerce businesses are another specialized segment. ADMaker.ai has launched a one-click ad creation platform tailored to their needs. It’s not entirely clear how this differs from ADMaker.ai’s older video ad generation tools (if it does), and plenty of other companies also offer video ad generators. But maybe the fact that it’s commonplace is itself remarkable.
Another sign of maturity is development of infrastructure products to help manage a new technology. Data monitoring vendor Monte Carlo has just introduced Agent Observability, which helps teams to detect, assess, and resolve issues with AI data and model outputs. The company says it’s the first to combine data and model monitoring in the same platform.
Team management vendor Atlassian is buying The Browser Company, developers of the Dia and Arc browsers. The company plans to embed AI within Dia so it can provide context and connect applications in browser tabs, helping developers and project teams work more efficiently. Price was $610 million in cash.