Bloomreach, the AI-based omnichannel marketing platform, has announced a new partnership with Snowflake AI Data Cloud to connect customer data stored in Snowflake with Bloomreach’s personalization capabilities. A native integration will sync customer attributes and event data from Snowflake into Bloomreach for activation. It will also be possible to automate campaign triggers in Bloomreach using Snowflake events.
It specifies HR data handling must be compliant with GDPR and emphasizes the law cannot be overridden.
Not content with regular agentic AI, Walmart is placing its bets on four so-called “super agents” designed for shoppers, store employees, suppliers and developers. Sparky, already available to shoppers on the Walmart app, is a genAI tool ready with product recommendations and answers to questions. Associate will give employees a unified channel to interact with the company; Marty will onboard suppliers and manage the order process; Developer will be where future AI tools are built.
Snowflake-oriented CDP Simon Data was warehouse-centric before “composable CDP” became a thing. They’ve now continued at the cutting edge of the industry by renaming themselves Simon AI and adding a slew of AI features for personalization and agent-based workflows.