CDP Institute

2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer. Criteo’s 2021 research reveals Australia is increasingly open to video ads. Over 50 percent of Australians are happy to watch video streaming services with advertising if it means they save money.

Purebaby was on the hunt for a software solution that would enable them to send personalised email messages to their existing and prospective customer base and allow them to move away from ‘batch-and-blast’ customer emails.

Indonesian software-as-a-service (SaaS) startup Lummo, previously known as BukuKas, has raised US$80 million in its Series C round of funding. Lummo was launched in December 2019 as BukuKas, a bookkeeping app for MSMEs, with the objective of empowering and digitizing them. It later expanded its business by launching TOKKO, an online direct-to-consumer commerce builder.

Zyllem, a global logistics technology company offering enterprise SaaS solutions, has announced its further expansion in the Philippines amidst a growing e-commerce market in the country. Zyllem is a cloud-based software that allows companies to manage and operate their entire logistics distribution network in a more efficient, simplified, and transparent way.

Malaysian content aggregator, Newswav, has raised RM6 million in its latest Series A funding led by OSK Ventures International (OSKVI) to further strengthen its position and drive user penetration in key market segments.

PAPS, a Senegal-based logistics and delivery company, filling the logistics gap in e-commerce in its region has announced that it has raised a $4.5 million pre-Series A round to expand its tech-enabled logistics solution across the Francophone region. The round was co-led by pan-African venture capital firm 4DX Ventures and regional telecom operator Orange. Participating investors include existing funds Uma Ventures and Saviu Ventures and new investors Yamaha Motor, LoftyInc Capital, Proparco, Google Ventures, To.org, Kepple Ventures and Enza Capital.

Kenyan B2C e-commerce company Copia Global has raised $50 million in a Series C equity round led by Goodwell Investments. The new financing round welcomed new investors such as Zebu Investment Partners, the U.S. International Development Finance Corporation (DFC), and Koa Labs, as well as past investors Lightrock, German development finance institution DEG, and Perivoli Innovations.

Ercess Live, a Bangalore-based event MarTech startup has signed a contract with Big Bazaar to help them market their new home delivery services across the South Indian market. The brand will be leveraging its huge network of influencers in India and a variety of marketing strategies to help Big Bazaar take on the likes of Big Basket, and Jio Mart.

The initial public offering (IPO) of AGS Transact Technologies opened for subscription on Wednesday. The payment solutions provider has reduced the size of its public issue to ₹ 680 crore from ₹ 800 crore. The IPO consists offer of sale (OFS) of equity shares by the promoter and other selling shareholders. The three-day initial share sale will conclude on January 21.

Broadcast Audience Research Council (BARC) India is set to resume its Television Rating Points (TRP) for news channels after over a year. This comes after the Ministry of Information and Broadcasting asked it last week to release the ratings for the news genre with immediate effect.

Salesforce believes in having flexible, connected, and highly-personalised shopping experiences. Utilising their existing and new technology, they will endeavour to provide a gateway for organisations looking to scale up their cloud systems with the latest commerce technology.

According to a new report by Deloitte, the APAC region is set to enter the ‘golden age’ of digital trade over the next three years. This evolution is due to the dynamic nature of cross-border e-commerce, a consumer trend towards digital lifestyles, the development of digital infrastructure, and regional cooperation.