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Advertisers look forward to BARC releasing news genre viewership data

Broadcast Audience Research Council (BARC) India is set to resume its Television Rating Points (TRP) for news channels after over a year. This comes after the Ministry of Information and Broadcasting asked it last week to release the ratings for the news genre with immediate effect.

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AGS Transact Technologies IPO Opens For Subscription: Price Band, GMP, Other Details

January 20, 2022

The initial public offering (IPO) of AGS Transact Technologies opened for subscription on Wednesday. The payment solutions provider has reduced the size of its public issue to ₹ 680 crore from ₹ 800 crore. The IPO consists offer of sale (OFS) of equity shares by the promoter and other selling shareholders. The three-day initial share sale will conclude on January 21.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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