Advertisers look forward to BARC releasing news genre viewership data

Broadcast Audience Research Council (BARC) India is set to resume its Television Rating Points (TRP) for news channels after over a year. This comes after the Ministry of Information and Broadcasting asked it last week to release the ratings for the news genre with immediate effect.

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AGS Transact Technologies IPO Opens For Subscription: Price Band, GMP, Other Details

January 20, 2022

The initial public offering (IPO) of AGS Transact Technologies opened for subscription on Wednesday. The payment solutions provider has reduced the size of its public issue to ₹ 680 crore from ₹ 800 crore. The IPO consists offer of sale (OFS) of equity shares by the promoter and other selling shareholders. The three-day initial share sale will conclude on January 21.

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CMOs Question Value of First-Party Data: Wunderkind Study

September 28, 2022

Better first-party data is often offered as a way to compensate for the loss of third-party data due to privacy changes.   So it comes as a shock that CMOs in this Wunderkind survey rated first-party data the least useful tool for improve martech results.  In fact, respondents were pretty negative on tech in general: just 9% felt their tech strategy improves their marketing performance, 90% felt resources gaps were hindering their success, and 71% plan to reduce online marketing spend in the future.

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