According to a new report by Deloitte, the APAC region is set to enter the ‘golden age’ of digital trade over the next three years. This evolution is due to the dynamic nature of cross-border e-commerce, a consumer trend towards digital lifestyles, the development of digital infrastructure, and regional cooperation.
Salesforce believes in having flexible, connected, and highly-personalised shopping experiences. Utilising their existing and new technology, they will endeavour to provide a gateway for organisations looking to scale up their cloud systems with the latest commerce technology.
Twitter and Snapchat have voiced privacy concerns over proposed laws that would force Australians to verify their age on many popular websites. Such legislation would effectively require technology companies to keep users’ IDs and contact information.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.