CDP Institute

At a time when socially conscious marketing is rewarded by consumer loyalty, it’s no wonder the newly-launched, Gated has already raised $3.3 million in seed funding. Go Gated!

The site displays messages telling search users there are only a few seats left– even if that’s not the case.

Now, on its 9th installment, the ACM has levied €45 million (of a maximum €50 million) in fines against Apple, payable if its demands are not met.

California’s Attorney General issued an opinion that “internally generated” inferences – including when done for marketing – must be provided upon request by state residents as part of rights granted under CCPA. The exception would be if the company could prove the information a type of trade secret.

Google Dialer and Messages apps on Android have been found to keep Google posted on who you’re in touch with, which of the two initiated contact, and how long you’ve been in touch. Then Google can, if it wants, get a detailed picture of your communication over time. And, no, you can’t opt out. This according to a study from Trinity College Dublin.

The Smart Africa Alliance, which includes 32 African countries, is working to create a single digital market in Africa by 2030. It has signed an MOU with the Network of African Data Protection Authorities (NADPA) to advance the enforcement and harmonization of personal data protection laws in Africa.

The Global Data and Marketing Alliance (GDMA) reports, according to their 2022 survey, that 53% of consumers across 16 global markets are Data Pragmatists, who don’t care a wit about foregoing privacy – as long as they get ads for the right shirt size (see dark blue in chart below). Another 29% are Data Unconcerned (in gray), who worry even less about data sharing. In comparison with GDMA’s 2018 survey the share of the Data Unconcerned is growing.

The days of leading consumers down the retail path by tossing appealing ads and discount coupons their way has given way to more critical buyers, aware they have choices and prepared to demand more. Cheetah Digital’s consumer attitudes survey indicates they are more selective and will use a variety of controls, including password managers, PC cleaners and incognito browsers to give or restrict access to brands.

A close look at children’s privacy regulation, advocacy and enforcement quickly reveals how vulnerable kids and teens are. Now, a partnership between Qonsent, the consent and consumer trust platform, and Encantos, a global web3 platform, has been formed to try to tackle the many loopholes and backdoor access that riddles this area of privacy.

Their argument is that the Illinois biometrics law should not apply to government contractors.

These relate to accusations that the company forces sellers to raise prices on the Amazon site and other platforms to the disadvantage of consumers.

Doing so makes the user seem like a new, anonymous visitor to a site and protects them from bounce tracking.