In Brief: Charity meets email marketing with Gated, a platform that blocks emails from unknown senders — unless they make a donation to a 501(c)3 of your choice!

At a time when socially conscious marketing is rewarded by consumer loyalty, it’s no wonder the newly-launched, Gated has already raised $3.3 million in seed funding. Go Gated!

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Children’s Privacy: Biggest breach ever of US K-12 student data exposed 820,000 NYC kids

March 29, 2022

New York City’s Department of Education has asked the NY police department and FBI to investigate the hack of a widely-used online grading system owned by Illuminate Education that resulted in the exposure of 820,000 of the city’s students. Families are being notified about the extent of the breach, which included biographic, economic and academic information as well as sensitive information on who receives disability services. Questions being posed of whether encryption levels met state compliance guidelines.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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