The Smart Africa Alliance, which includes 32 African countries, is working to create a single digital market in Africa by 2030. It has signed an MOU with the Network of African Data Protection Authorities (NADPA) to advance the enforcement and harmonization of personal data protection laws in Africa.

The days of leading consumers down the retail path by tossing appealing ads and discount coupons their way has given way to more critical buyers, aware they have choices and prepared to demand more. Cheetah Digital’s consumer attitudes survey indicates they are more selective and will use a variety of controls, including password managers, PC cleaners and incognito browsers to give or restrict access to brands.