Honestly, what could go wrong? New survey claims “half the global population” thinks data sharing is just fine

The Global Data and Marketing Alliance (GDMA) reports, according to their 2022 survey, that 53% of consumers across 16 global markets are Data Pragmatists, who don’t care a wit about foregoing privacy – as long as they get ads for the right shirt size (see dark blue in chart below). Another 29% are Data Unconcerned (in gray), who worry even less about data sharing. In comparison with GDMA’s 2018 survey the share of the Data Unconcerned is growing.