Centerfield provides companies with new prospects by finding in-market shoppers via newsletters and websites. They just acquired ConsumerVoice, a digital commerce platform that promotes products on its ConsumerVoice and BuyersReport websites. It’s Centerfield’s sixth acquisition since being acquired by Platinum Equity in 2020.
It’s no longer news when a platform applies AI to behavioral data to select the best message for individual customers. But Wunderkind’s new AI Experiences throws identity resolution into the mix, which is more special. Their proprietary identity graph makes more data available about individuals and enables targeted messages across multiple channels.
Sometimes the challenge is to use less data, not more. Transcend specializes in “data permissioning infrastructure”, which ensures that companies apply data only in permitted ways. They’ve just expanded their “Do Not Train” and “Deep Deletion” capabilities to control how data is used for AI training and to remove data in response to customer requests.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.