While still denying wrongdoing, Google is prepared to pay $30 million to settle the suit that accused it of collecting kids’ personal data on YouTube without parental consent. It applies to ~35-45 million children in the US under age 13 who used YouTube between July 2013 and April 2020.
Colorado has a new law, Senate Bill 25-276, designed to protect citizen health data privacy regardless of immigration status. It places new prohibitions on collection and disclosure of immigrants’ personal information and establishes significant penalties for violation.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.