Sites presenting material considered obscene or harmful to young people will have to show proof of being over 18 via a commercial photo ID or business transaction such as a mortgage payment or paycheck. Opponents are concerned that determining appropriateness of content is very subjective and a process was not clearly laid out.
The UK Data (Use and Access) Act’s new 164B framework makes it mandatory for data controllers, including in marketing technology, ad tech and e-commerce, to track and report their complaint volume to the Information Commissioner’s Office (ICO) or risk being in violation of UK data protection law.
They join countries including Italy and Germany that have blocked use of DeepSeek due to concern about private data being shared with China.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.