TikTok, Reddit and Instagram are among the the latest to come under fire from Texas’ attorney general. The state regulator is looking at whether they’ve violated two laws, the Securing Children Online through Parental Empowerment Act and the Texas Data Privacy and Security Act, which restrict how kids’ data can be used and to guard against publication of harmful content.
It’s easy to glaze over or skip information that companies lay out in their Terms of Service (ToS) and Privacy Policies (PP) – as companies hope and bet that we will. So, it helps that Website Planet took a close look for us in an analysis of 57 major companies ranging from Apple and IBM to Reddit and Tesla to find out how they handle data privacy, children’s data, and payment data and to recommend what we should look for in companies’ privacy trust worthiness. Apple was alone in scoring... Read More >
Thirty-two US attorneys general (19 Republican and 13 Democrats) are acting in concert to push for passage of the Kids Online Safety Act (KOSA). They jointly sent a letter to Congress calling for the federal government to expedite passage of the new legislation to both protect children and to supplement efforts of individual states.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.