Two revenue orchestration leaders, Clari (839 employees per LinkedIn) and Salesloft (1,198 employees), announced a merger yesterday. Clari provides a massive database of business information while Salesloft helps salespeople optimize their activities. The deal is expected to close before the end of this year.
Identity intelligence expert Forter is aiming for a piece of the AI shopper bot action. They’ve just added services to identify AI agents when they visit ecommerce websites, detect potential agentic fraud, and report on trends in agent behavior.
Digital experience platform (and CDP) Contentstack announced that its EDGE platform is now available in the AWS Marketplace. EDGE, launched in February, combines Contentstack’s headless content management system, personalization, AI, customer data management, analytics, and journey orchestration. It includes features drawn from the Lytics CDP that Contentstack purchased in January.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.