Digital analytics vendor (and owner of ActionIQ CDP) Contentsquare continued its expansion with acquisition of Loris AI, which analyzes AI-based and human customer support conversations. The system identifies the reasons behind customer calls, emerging issues, and churn signals. Price was not announced but, for context, let’s note that Loris AI had raised $19 million (per Crunchbase) and has 68 employees (per LinkedIn).
Experts suggest proceeding with caution with models like this, and with other AI tools that are designed in ways that can introduce vulnerabilities into business systems – particularly if they’re from China.
You might have thought the window to launch new B2B marketing automation platforms closed long ago, but when the founders of Conversion “dove into marketing and became experts” they decided otherwise. Their efforts have borne fruit in a user base of 4,000 companies over two years and, now, a $28 million Series A to expand their platform which features a drag-and-drop email builder, “magic blocks” for dynamic content, real-time CRM and enrichment synchs, no-code workflows, and dynamic audience segmentation “that just works.”
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.