Ad services giant Interpublic Group announced a deal to buy Acxiom’s data and marketing services business for $2.3 billion. Acxiom said it was considering such an option in March. Acxiom will retain its LiveRamp business and operate under the LiveRamp name. The deal gives Interpublic assets to help manage its clients’ customer data – a relatively new task for ad agencies.

Here’s one more product extension: Yotpo, whose technology helps to gather user-generated content and reviews, has added a suite of AI-powered solutions. What’s noteworthy is the sophistication of the AI: for example, it suggests relevant review topics to each customer based on their previous submissions and search history. Impressive.

ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.