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Customers may buy from, but not trust you

The Optimove 2023 Consumer Trust of Retailers Survey of US consumers found more than half don’t trust brand handling of personal information, and 77% unsubscribe from brands when they feel information is misused. Interestingly, 64% of the 406 surveyed said they are loyal to and shop at brands they don’t trust – and indicated the most important action a brand can take to change that is, according to 56%, to have a policy that it won’t share personal information.

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Children’s Privacy: Ministry of Education approved app used by millions of Indian students during COVID left data exposed

January 31, 2023

Digital Infrastructure for Knowledge (Diksha), a key public education tool operated by India’s Ministry of Education and used by millions of Indian students particularly during the pandemic, had its data left unprotected on a Microsoft Azure cloud server for more than a year. Wired, which has verified the story, reported this left the data searchable via a simple Google search.

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Adobe Releases New AI Agents

September 11, 2025

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.

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