Flurry Analytics, used in more than 1M mobile apps has begun posting a weekly report on iOS opt-ins since this month’s Apple changeover. The second week’s report shows 15% data sharing opt-in world-wide and 6% U.S.
In the recent IAPP State of the States privacy summit, the supervising Deputy Attorney General of the California Department of Justice confirmed their office is going to enforce compliance with consumer intent instructions in the Global Privacy Control. Global Privacy Control is a standard that enables browsers to communicate consumer privacy preferences to any website the consumers visits.
What’s the biggest data-related headache? This Databricks-sponsored MIT Technology Review survey of chief data officers found that half are looking for a new data management platform, with greater scalability and processing speed as their top goals. Access and quality were lower priorities: in fact, 66% said their analysts can already access all the data they need. Adding new types such as real-time streams and unstructured data was their smallest concern.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.