The EU’s Digital Operational Resilience Act (DORA), which requires banks, financial services firms and tech vendors to bolster systems against cyberattack, is now in effect. Companies should be proactive given that penalties for breaches under DORA can be as high as 2% of annual global revenue and come with sanctions of up to a million euros.
A U.S. judge declined to dismiss a California class action initiated by the parent of a 5-year-old. The suit claims “intrusion upon seclusion,” which means intrusion upon an individual that is physical or via electronic surveillance. Some US states allow it as a type of privacy violation.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.