Founded just last year, Evertune is one of the swarm of companies offering to help brands improve results of AI search. They just raised a $15 million Series A, bringing total funding to $19 million, and announced plans to build “the AI marketing suite of the future” to prepare companies for the day when agents make purchases on behalf of consumers. Most interesting was their explanation of how they optimize AI search: they run over 100,000 AI prompts to understand how each brand appears in AI search results.

Customer engagement platform Braze avoids the CDP label but its year-old Data Platform ticks all the boxes: it ingests data, builds and stores unified customer profiles, and shares the results with other systems. They’ve just announced plans for further enhancements, such as CSV data imports for custom events, as well a Model Context Profile (MCP) server that lets user query Braze data with genAI prompts.

Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.