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Databricks to Buy Data Replication Vendor Arcion for $100 Million

Cloud data platform Databricks hasn’t been quite as eager to replace CDPs as Snowflake although it’s surely on their checklist for world domination.  They just agreed to spend something over $100 million for Arcion, which copies data from other systems into Databricks  The immediate threat is less to CDPs than point solutions such as data pipeline tools – a reminder that platforms like Databricks can effortlessly ruin the market for specialized components: think Godzilla flattening a house outside of Tokyo without even noticing.

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DrivenIQ Links Website Visitors with Business Identities

October 26, 2023

DrivenIQ positions itself as offering “enhanced capabilities to rival incumbent CDPs”  (hackles up, Mr. Sulu) although its main strength is identifying website visitors and enriching their profiles through 14 billion records linked to 660 million individuals. Their latest offering veers in a slightly different direction, linking its consumer identities with data about the businesses where those people work.  Hackles on standby.

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Amazon to Fulfill Orders on Walmart, Shopify, and Shein

September 22, 2025

Amazon would prefer that you buy everything through them, but if you insist on using another merchant, they’re still willing to handle the shipping and fulfillment. They’ve just made their Multi-Channel Fulfillment (MCF) service available to Walmart merchants and will soon add Shopify and Shein options. MCF clients place their inventory in Amazon-run warehouses, where Amazon will pick, pack, and shop customer orders.

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