I’d like DX tool vendor Easysend better if “Accept” were not the only consent option on their website. But we’ll still note that they’re upping their AI game with AI-powered digital journeys, fillable form creation, and workflow management. They’ve also announced an integration that will permit the launching of digital journeys from within Salesforce.
Just prior to its coming into effect, the Eighth Circuit has completely nullified the FTC’s Negative Option (or “click-to-cancel”) rule, a consumer-friendly set of restrictions that were to be imposed on businesses deploying such options as auto-renewals and free trial conversion offers. It’s thought unlikely that the FTC as currently constituted will take another look at the issue. Meanwhile, speaking of courts interfering with agencies, The Supreme Court has ruled that U.S. district courts are not bound to follow a federal agency’s interpretation of a statute.
Bluecore’s alby, an AI shopping assistant, wants to be less of a chatbot and more of a “true shopping companion.” Enhancements include a human-like, conversational product advisor, in-context product recommendations and recollection of a shopper’s in-session behavior. A Playbooks feature will help brands train alby to handle specific shopping scenarios.
BetterUp and Stanford Social Media Lab define workslop as “AI-generated content that looks good, but lacks substance.” Their survey of 1,150 full-time desk workers in the U.S. finds that 40% received workslop in the last month, costing $186 per month per employee. For a 10,000-person company, that’s $9 million annually.