I’m still not convinced that minor news about major vendors is the best use of this newsletter. But you seem to like it, Dear Reader. So here’s more. We’ll start with B2C marketing automation vendor Selligent repositioning itself as a marketing cloud including a Customer Data Platform. Data management capabilities do seem to meet CDP standards, including a highly customizable data structure and connectors for a wide variety of source and execution systems. We’re gonna need a bigger bandwagon.

Coincidentally, we have a survey from data vendor Experian, which last year spun off its own marketing services business as Cheetah Digital.

Amazon agreed to pay $2.5 billion to settle a Federal Trade Commission lawsuit charging it tricked customers into signing up for Amazon Prime and then made it difficult for them to quit. A jury trial in the suit had already begun. We can only assume that Amazon didn’t like its chances.