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Evertune Raises $15 Million and Explains AI Search Optimization

Founded just last year, Evertune is one of the swarm of companies offering to help brands improve results of AI search. They just raised a $15 million Series A, bringing total funding to $19 million, and announced plans to build “the AI marketing suite of the future” to prepare companies for the day when agents make purchases on behalf of consumers. Most interesting was their explanation of how they optimize AI search: they run over 100,000 AI prompts to understand how each brand appears in AI search results.

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Data Reliability Is Top Challenge for AI Models: Collibra

August 18, 2025

We reported last week that IT staff are very pleased with how well they’re preparing customer data. Data consumers are less satisfied: this Ascend2 report for data governance vendor Collibra finds that 40% of data governance, risk and compliance professionals don’t trust their data and 62% say data quality is the top area needing improvement. When it comes to building AI models, data reliability is the top challenge (53%), outweighing compliance (45%) and risk (41%).

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