Distinguishing humans from bots has become a pressing problem, especially when it comes to fraud. Experian has acquired NeuroID planning to leverage its behavioral analytics in support of the Experian fraud risk suite. In particular, NeuroID is seen as helping combat AI-powered fraud through its detailed analysis of user behaviors as simple as form-filling.
Open AI shared its safety scorecard for recently released LLM GPT-4o, revealing that it scored “low” in preparedness categories such as defending against cybersecurity threats. OpenAI is also moving to mitigate risks associated with generation of copyright content and “disallowed” (erotic/violent) content as well as unauthorized voice generation. More broadly, the scorecard illustrates how risky advanced LLMs can be without adequate governance and guardrails.
IP addresses are not stable identifiers for households. Through its new Performance Suite, FreeWheel will combine buyer’s first-party IDs, permissioned IDs from a network of premium publishers and leading identity graphs to improve targeting without sacrificing reach. The Performance Suite solutions are designed for activation through Beeswax, FreeWheel’s DSP.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.