Flo Health, makers of the Flo App used for tracking menstrual cycles and fertility, and thus privy to highly sensitive data, has been facing a user class action since 2021 for sharing data with third parties. The company has since settled with Google and had AppsFlyer claims dismissed, but litigation is ongoing with Meta, which is accused of violating the California Confidentiality of Medical Information Act.
Amazon confirmed they’ve made a sweet deal to buy AI wearable company, Bee, a start-up that uses a Fitbit-like bracelet and an Apple Watch app to record e-v-e-r-y-t-h-i-n-g it hears. No need to make appointments, reminders or to-do lists for yourself because Bee’s got you covered at an affordable $50, which is much less than competing offerings from its early AI competitors. Are there privacy risks? Sure, quite a few, but you can manually opt out if you remember to, at least for now. Once Amazon owns Bee, who knows?
Agreement has been reached on the GDPR Enforcement Regulation, the biggest change to be made since the law was enacted in 2018. Among the changes, it will give businesses the right to be heard by EU regulators and will expedite and more efficiently enable processing of cross-border enforcement cases.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.