GoodRX offers $25M to settle class action
The drug discount company GoodRX proposed $25 million to settle with the Federal Trade Commission (FTC) for having allegedly shared consumer data with Meta, Google and Criteo without consumer consent.
The drug discount company GoodRX proposed $25 million to settle with the Federal Trade Commission (FTC) for having allegedly shared consumer data with Meta, Google and Criteo without consumer consent.
Research by Nielsen IQ finds that AI-generated ads are found annoying and boring by consumers, threatening to dampen enthusiasm for products and brands. NIQ calls this a “negative brand halo effect.” They also display weaker memory activation than trivial ads.
In a move to protect consumers from fraud, stalking and spies, the Consumer Financial Protection Bureau (CFPB) wants to limit data brokers’ ability to sell Social Security numbers and other sensitive personal information and limit that to instances where it is deemed necessary, such as for obtaining a mortgage. The idea is for brokers to assume the role of “consumer reporting agencies” that must meet accuracy requirements and provide safeguards against data misuse.
Brands don’t want to send too many messages, so marketers have to choose which messages to send. CDP Hightouch’s new Smart Suppression feature makes this decision by predicting incremental lift from each message. Marketers can then suppress less effective messages based on percentile thresholds or probabilistic filtering.