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Google Empowers Agents to Buy for Consumers

Nothing says “cutting edge” right now as much letting agents buy things on behalf of customers. Google just announced a new specification to support this, in collaboration with 60 industry partners including merchants and financial institutions. In a less savory illustration of market power, they also just set a default value of $220 per visit for Return on Ad Spend and automated ad spend optimization, regardless of an advertiser’s actual business results.