Further blurring the line between web browsers and search engines, Google is adding store reviews to its Chrome browser. Users who click on an icon next to a store web address will see AI-generated assessment based on information from partners like Bazaarvoice, Bizrate Insights and Reputation.com. The reviews will let customers know about a web store’s customer service, product quality, shipping, pricing and returns.
As AI Overviews replace traditional web search results, marketers need new tools to assess how their brands are being presented. Marketing intelligence platform Similarweb is on the case with an AI Intelligence Toolkit that shows brands which topics are most associated with them as well as the top cited sources within AI answers. The toolkit will also benchmark brand performance against competitors.
Amazon confirmed they’ve made a sweet deal to buy AI wearable company, Bee, a start-up that uses a Fitbit-like bracelet and an Apple Watch app to record e-v-e-r-y-t-h-i-n-g it hears. No need to make appointments, reminders or to-do lists for yourself because Bee’s got you covered at an affordable $50, which is much less than competing offerings from its early AI competitors. Are there privacy risks? Sure, quite a few, but you can manually opt out if you remember to, at least for now. Once Amazon owns Bee, who knows?
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.