Advertisers that haven’t switched to using Google Consent Mode v2 on their website have been receiving a warning from Google saying they are not in compliance with the EU’s user consent policy. This impacts ad targeting and conversions, so it’s important to tune in and transition appropriately.
Here’s another on-trend item: Opera has announced an “agentic browser” for public release later this year. Like similar AI Agent from OpenAI and Copilot mode in Microsoft Edge, the new offering will let AI agents autonomously execute tasks through the browser that would otherwise require the user to push their own keyboard buttons. What could go wrong?
Sounding positively euphoric, the US government announced a partnership with Google, OpenAI, Amazon, Anthropic, and Apple to share citizen health data en masse to create a comprehensive digital health ecosystem. Certain we’ll love its efficiency, ease of use and transparency; they have no apparent concern about our health data privacy – but that’s often the case.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.