GroundTruth collects location data from apps on consumer devices. They combine this with detailed location maps and other data to build ad campaigns and then determine whether devices near ad later visited a specified location. They’ve just announced a partnership with Place Exchange to expand into digital out-of-home (DOOH) advertising.
Salesforce has agreed to acquire process intelligence software provider Apromore, giving users a comprehensive view of processes across all systems. This will help users figure out which processes can be automated by AI agents. Speaking of Salesforce and AI, Whatfix’s Seek for Salesforce is the first AI agent to complete Salesforce’s Trailhead Admin courses, which could be bad news for Salesforce admins when it launches early next year.
Amazon has announced Amazon Quick Suite, an “agentic teammate” that brings AI across the workplace (like Gemini Enterprise). Meanwhile, consumer insights platform Socialtrait has launched an AI-powered audience behavior simulation engine to help test ads before launch. And Dovetail has launched its AI-centric customer intelligence platform.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.