Fifty-four percent of U.S. consumers don’t pay attention to brand if a product meets their needs according to a survey of some 2,000 U.S. consumers by SAP Emarsys. Indeed, 57% have switched to “own label” alternatives to brand and 55% find the quality comparable. Not surprising then that 88% of marketers say their engagement strategies need a rethink in 2025.
Instacart has launched a suite of AI-powered tools to enhance campaign performance. These include Universal Campaigns which allows advertisers to create one campaign with a unified budget that automatically optimizes across various ad formats. Other tools are AI-powered landing pages, recommendations for campaigns and suggestions for product library enhancements.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.