The reason we’re hearing so much about optimizing for AI search is that it’s growing fast: Brightedge reports that referrals from ChatGPT grew 21% in a single month this July. Unfortunately for publishers, website visits by the ChatGPT agent doubled, meaning a growing share of queries were resolved without humans reaching publisher pages. This doesn’t bode well, although it’s hard to interpret the data because the report doesn’t show the actual number of searches.

Treasure Data has announced a new pricing model that removes compute costs from the equation. Fees will now be based on number of customer profiles and behavioral events such as website visits and email activities. The new approach allows companies to reduce cloud data warehouse compute costs by shifting some data and processing to the CDP while still accessing cloud data warehouse files directly when appropriate.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.